Latinx Marketing Alumna from Georgia State Removes Sticks, Stones, and Societal Barriers from the Appalachian Trail and Beyond
Latinx Marketing Alumna from Georgia State Removes Sticks, Stones, and Societal Barriers from the Appalachian Trail and Beyond
Luz Lituma (B.B.A. in marketing, ‘11) has mastered one of the most powerful digital marketing tools: Instagram. LatinXHikers, the Instagram account she co-manages alongside a friend, has amassed more than 16,000 followers since its summer 2017 inception. The organization’s purpose? To encourage more members of the Latinx community to hit the trails, and to remove barriers preventing them from doing so.